Tag Archives: Transactional Selling

Understanding the Features & Benefits Sales Style

Among the selling styles we differentiate within the context of OMS is the classic Features & Benefits style. More like the stereotype of the sales person for the past century, this is a style emphasizing persuasive argument over asking questions, handling objections to move the prospect closer to the decision point, hard closing to seek

OMS is a Registered Trademark of The Assessment and Development Group International Inc.
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